Amazon FBA and FBM
When you sell on Amazon, you can choose between two fulfillment options - Fulfilled by Merchant (FBM), or Fulfilled by Amazon (FBA). It is important to know the differences, and which fulfillment method suits your business.
FBM (Fulfilment by Merchant)
As the name suggests, with FBM, when an order is made on Amazon, you, as the merchant, are responsible for fulfilling that order and shipping it to the customer. With Marketplace Connect, orders listed as FBM will be sent to Shopify (based on your Order Transfer Settings) to be fulfilled alongside your Shopify store orders. Inventory counts will be updated in Shopify and on your Amazon listings, and shipping status and tracking data will automatically be sent to Amazon.
FBA (Fulfilled by Amazon)
FBA works a little differently. If you elect to use the FBA option, you must send inventory to Amazon to be stored in their fulfillment centers so that when an order is made, Amazon can ship it to the customer on your behalf. Amazon takes care of all shipping related customer service on your behalf, but FBA does come with additional costs for both storing your products and fulfilling them.
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