With over 120 million monthly visitors on Walmart.com, selling on Walmart Marketplace in the US can be a significant opportunity for sellers. However, there are a few considerations to keep in mind when deciding if Walmart is the right platform for you.
Firstly, unlike other sales channels such as Amazon and eBay, selling on Walmart Marketplace requires special approval from Walmart.
To become an approved seller, Walmart looks for sellers who meet its specific criteria, which include:
1. Competitive pricing for your products.
2. A product assortment that complements Walmart's offerings.
3. The ability to demonstrate excellent customer service.
4. Reliable and fast fulfillment.
If you believe you meet all of these criteria, you can apply directly through Walmart using this link. Please note that the application process may take approximately two weeks for Walmart to consider, and if approved, you can connect your online store with the Walmart Marketplace through Shopify Marketplace Connect.
Secondly, it's important to note that Walmart Marketplace is currently available only to customers in the US. This means that gaining approval to sell on Walmart may be easier for domestic US sellers. However, Walmart Marketplace is not exclusive to US sellers, and international sellers can still be approved. International sellers must meet Walmart's additional criteria, which include:
1. Having a business entity registered in the US.
2. Maintaining a US-based warehouse.
3. Fulfilling Walmart's specific US tax requirements.
Lastly, before selling on Walmart, it is crucial to have valid product identifiers for your products. Walmart accepts GTIN, UPC, EAN, ISBN, and ISSN product identifiers.
If you do not have any of these product identifiers for your products, you can ask the manufacturer or distributor to provide them to you and update your online store catalog accordingly.
If you manufacture your own products or are the exclusive seller without product identifiers, you can purchase unique GTINs from GS1.
Once you have been approved to sell on Walmart and have your product identifiers ready, it's time to connect to Walmart Marketplace with Shopify Marketplace Connect and start listing your products.
For further assistance, please reach out to email@example.com