Below are errors being returned when attempting to list products, with a suggestion of how to resolve them. If unsuccessful please reach out to the support team.
Once re-submitted please allow Target some time to approve.
Common Item Errors
Any item in Rejected status will have an error (or multiple) in the most recent data feed. New items with critical errors(s) will not launch on Target.com, while any previously Approved items may still be live on Target.com (Published = Yes) but showing information from an old data feed.
There are two categories of item errors:
- Critical - Only critical errors will prevent an item from going live on Target.com They are visible in the Item Errors Report **
- Non-Critical - Non-critical errors will show up in the report if there are also critical errors on the item. Items with non-critical errors will launch but will be missing crucial information that can enhance the purchasing experience for guests and improve browsability.
How to Fix Item Errors
If you’ve set up items and can’t find them on Target.com, check the item status **. Any items that are Rejected have critical errors in the data that need to be resolved before the item can go live.
Download the Item Errors Report ** to understand the type of error on your items and how to fix them. All items in this report are in Rejected status. The report includes a section ‘Partner Action’ with directions on how to fix the specific errors. Once you correct the errors and resend the item data, the items will go live.
Common Critical Errors
The attribute provided is an invalid value
Attributes have specific values that are included for use. For example, the attribute ‘Color Family’ has a set list of colors as valid view. The Item Attributes & Values Report ** includes the list of valid values. Use the report to update the accurate values and resubmit the items.
UPC Not in WERCs. Supplier action needed.
The item could be considered environmentally sensitive ** which requires WERCs registration. This error is systematic, it was rejected before it could go into the item review queue.
The item needs to be submitted for WERCs registration. ** Once the items UPC is registered, you can resubmit for launch.
Item’s barcode is already assigned to a TCIN in Target’s assortment
Target.com only allows one Selling Channel/Partner per UPC. This error indicates the UPC you submitted is already being used in Target's system. This error is systematic, it was rejected before it could go into the item review queue.
Email: Digital-TargetPlus-TII-CategoryOperations-All@Target.com with details to check if you can continue listing the item.
The submitted barcode is invalid
Target can only accept 12-digit UPCs or 13 digit EAN barcodes (see UPC/Barcode Requirements for more detail) **
Check GS1 to validate the barcode submitted. This error is systematic, it was rejected before it could go into the item review queue.
Submitted barcode does not match existing barcode on this item, to change barcodes open a case in the Portal
This error indicates that the barcode field has been updated with a different barcode than what was originally submitted for the item. Open a case to resolve this error. Be prepared to validate if the barcode on the item is accurate.
Product quota has been exceeded.
All partners have an initial product quota that is set by the system. The limit includes the total amount of variation parent and standalone items. If you submit more than the quota, the error will be applied to all items above the limit.
- To review your current item limit, navigate to Partner Settings > Item Listing Settings.
- To discuss increasing your product quota, reach out to your Category Manager.
Seller is not authorized to list this item.
This error means that the item type you are trying to list is not listed in the Allowed Item Types Report ** If you don’t see an anticipated item type on the report or want to add a new item type, email Digital-TargetPlus-TII-CategoryOperations-All@Target.com with details to be allowed to list the item type or brand.
Common Non-Critical Errors
A potential anomaly was detected with the submitted dimensions of this item.
This error is due to the machine learning capability within the Portal. Check your package dimensions to ensure they are accurate.
The submitted item type (Partner Selected Item Type) does not match the predicted item type (System Predicted Item Type).
This error is due to the machine learning capability within the Portal. Use the Allowed Item Types Report ** to verify and select the most accurate item type for the item being submitted. If the item types listed in the report do not match your requirements, contact your Category Manager for approval of a new item type.
Image may not comply with merchandising policy.
This is a systematic error for images that may not be considered guest friendly. This error puts the item into the review queue for a manual check from our item team. Target will inform the Partner if they need to remove or update any images or copy to resolve this error.
Item may not align with Targets merchandising strategy:
This error typically appears when Target rejects either the description or bullet points. We managed to fix one of these errors by removing special characters from the description and bullet points.
If a variation child has a Variation Theme of 'color' , then variation color must contain a value and variation size must NOT contain a value:
Ensure that all variant values are correctly filled in. If the product has variations, the variant fields must not be left blank.
You are not allowed to create products for a seller not approved to list:
All products must be approved by Target and included in the Product Spec Sheet. If a product is not listed on the Product Spec Sheet, it needs to be submitted to Target for approval.
The items barcode duplicates an existing Target Plus product:
To resolve the issue of a duplicated barcode for an existing Target Plus product, assign a unique barcode to the new item. If the item is not yet listed but was previously submitted to Target for publishing, you may contact Target to have the product deleted from their system.
Product barcode. value must not be empty
The product’s GTIN should be saved in the barcode field in Shopify. Additionally, ensure there is no “00” prefix on the GTIN.
Product barcode. value must not be null
The product’s GTIN should be saved in the barcode field in Shopify. Additionally, ensure there is no “00” prefix on the GTIN.
Update variation size to be guest friendly. Variation size should not be like title. Update accurate variation size.
The Variant Size value should be concise and accurate.
Product Title does not align with the provided item data. Repetitive words in the title. Kindly update the accurate title.
The product title should adhere to Target’s required format and avoid repetitive words. The format is as follows: [Brand] + [Size Grouping] + [Item Description / Key Feature] + [Item Type] + [Style / Model #] + [Size / Color] + [Count].
Brand Not Valid
The brand has to exactly match the approved brand from Target. Upper and lower case letters to match exactly.
Target+ Error Item rejected to allow for barcode change
Please contact Target directly as Marketplace Connect has no control over barcodes
Target+ Error Item the items barcode duplicates an existing Target+ product. Contact your Target+ Partner Manager for help resolving this issue
Please contact Target directly as Marketplace Connect has no control over barcodes
** This report can be found in the Target Portal